![]() ![]() Use Complementary Colors for Text and Label DesignĬhoosing a legible text and color combination increases the marketing value and overall success of the brand. Self-confidence is another quality that orange displays. Orange: Vitality, hunger and adventure.Shades of blue promote trust and reliability. White also has the tendency to make people feel secure. It also has the potential to reduce blood pressure. Green symbolizes nature and the environment. Below are the five most appealing colors to include in a label as well as the emotions they convey. When creating a custom label, we want to choose colors that coincide with what the brand portrays. Positive Colors Mean Positive AssociationĪccording to color experts, colors have the ability to exude different emotions for consumers. Here are 3 color psychology insights for your product’s label design. When color psychology is applied correctly, businesses competitively position themselves in the visual market.Ĭolor selection, then, is a vital part in the design process of a custom label. The thought of color experts is that colors have the ability to send messages by influencing consumer’s emotions through a stunning label. Many people believe that color psychology is a key factor to consider when designing your product’s label.
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